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FGCU grad starts business, involves college students in process

FGCU graduate Casey Woods has started a company with the help of students at FGCU, USF and FSU. Vis Movement, a lifestyle brand focusing on catering to college students, has specialized in apparel and skateboards for less than a year.
“Being college students, we knew we wanted to target college students as our main customers,” Woods said. “We felt that there was a void in the college market when it comes to high quality products, such as affordable apparel and useful in-class and on-campus products.”
On its website,, the company offers both men’s and women’s clothing ranging from tank tops to t-shirts and affordable skateboards, the latter available in four bright colors at $59.99, which is $40 cheaper than leading brand Penny. Vis Movement also carries accessories perfect for class such as portable cell phone chargers and water bottles.
Wood’s goal for the company this semester is to partner with clubs on the FGCU campus to act as sponsors for the company as well as host a “Vic Cruiser demo” on campus to provide students with tips on how to use their skateboards. Wood plans on hosting a “Field Day” on a Saturday in mid-November that will include barbecue, water slides, games and a DJ. The company has already been connecting with various Eagles by hosting clinics that teach students how to use its skateboards.
“FGCU has provided us with help on many different levels,” Woods said. “Starting with information and help from different business minds on campus, we were able to formulate who we wanted to be, how we wanted to form a business and who we wanted to target.”
Along with merchandise available for purchase, Vis Movement also plans on uploading readable content on its website with articles about a variety of subjects concerning the average college student, from nutrition, to music, to events happening in their area.
Freshman Kaylee Kramer believes that Vis Movement will benefit the FGCU community in several ways.
“By selling items that cater toward students, prices won’t be as high as they would be because as alumni they know how hard it is to be a college student on a budget,” Kramer said. “In addition, working with alumni allows students to gain real-life experience with starting a business in the real world.”
Kramer also finds the business to be convenient for her.
“Before I moved here, I didn’t expect the weather to be this hot,” Kramer said.  “It’s nice to know that I have an easy, accessible way to buy clothes that will keep me cooler without doing too much damage to my bank account.”
Vis Movement has stayed true to its college-oriented mantra, focusing on catering to college students with the help of college students.
“We have had mostly only college students helping on this project,” Woods said. “Whether it’s different artists designing logos and apparel for our brand or students providing information about our company and products to fellow students, we have felt that the student body at FGCU has helped us make small strides, and will help us make larger ones this semester.”

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