FGCU alum starts PR business, looks for summer interns
Florida Gulf Coast University alumnus, former student body president, current adjunct professor and now PR Zebra President Peter Cuderman speaks about his latest business launch to change the public relations industry as he works to offer students full-time employment.
PR Zebra assists startups, entrepreneurs and charities to receive news media attention.
“We get your story, project or idea heard by the right media outlets,” Cuderman says. “We had our first front page newspaper (Naples Daily News) piece for a client this past week. It is exciting to see a client get coverage. Any time that a client gets mentioned or published it’s like an award for us.”
He says excessive prices and ineffective companies saturate the public relations market, but PR Zebra offers unlimited, targeted press releases and a multimedia press platform for one low monthly price rather than an a la carte platform, according to the founder.
Even though connections and relationships with the media have been the biggest challenge for the business, Cuderman says PR Zebra and its three employees are taking the time to create lasting relationships with the major media outlets.
As a former student leader, he says that the role of student body president left him a good foundation of what it takes to succeed.
“When you are elected to a leadership role, especially one which others are bound by the actions that you make, you do whatever it takes to make that organization succeed,” Cuderman says. “Sometimes that means working long hours, having sleepless nights, and making sacrifices. No one is perfect, and we are all bound for obstacles that we have to overcome.”
The PR Zebra president says he is focusing to offer employment, but for now, applications for summer internships are being accepted. To learn more about the PR Zebra internships related to the college of business and college of arts and sciences, contact Cuderman at firstname.lastname@example.org.
Students can expect to receive a $1,000 stipend, equity competition and college credit. And students can expect the internship to be fun, experience-oriented and challenging. He says he hopes to have future interns become full-time employees.
“Qualifications are: hardworking, driven and confident,” Cuderman says. “They may seem simple, but we are looking for people that are willing to work hard to succeed and reshape a flawed industry.”