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Giving social media some class

According to a business review from
Harvard posted on the Florida Gulf
Coast University Offi ce of Continuing
Education and Off-Campus Programs
website, 88 percent of business owners
aren’t using social media to its most
effective potential.
The FGCU Offi ce of Continuing
Education and Off-Campus Programs
is hosting a new certifi cation program
to help those who cannot get their
business booming. It’s called Social
Media Marketing for Your Business.
It’s supposed to help businesses gain
popularity by using social media,
such as Facebook, Twitter, and other
sources, with the help of Internet
marketing and social media expert
Tamara Patzer.
Patzer is an Internet workshop
instructor, marketer, and a best-selling
author of mass communications
and media marketing, who teaches
potential business students how
to incorporate social media into
a booming industry. According to
FGCU’s continuing education website,
Patzer has a master’s degree in mass
communications and instructional
technology from the University of
South Florida. She has taught social
media and video marketing courses
around the nation and is a workshop
instructor and speaker for local
business around Lee County.
Starting Nov. 5 and ending Dec.
17, and for a tuition fee of $250, Patzer
and this program will help teach
potential business owners how to set
up a social media profi le on Facebook,
Twitter, LinkedIn, and other websites,
according to the Charlotte County
Florida Weekly.
Also, the whole certifi cation
program goes through modules for
different aspects of the process. With
a live introduction workshop, and
a live closing workshop, the course
is promoted as helping businesses
effectively use social media as a way
of gaining publicity. Most of this
certifi cation program is online, except
for the two in class modules.

Nicole Smith, Owner of
ViewPointClick Photography said, that
she uses social media to promote her
business and it is “helpful in promoting
and spreading the word.” Students at
FGCU said they were very positive in the
outlook of using social media in business.
Nate Doyle, a sophomore working toward
a PGA Management degree, said, “It can
be a useful free advertising tool, especially
for someone just exiting college and trying
to start a business.”
“This class is not just for FGCU
students,” said Dr. Paul Thornton,
the executive director of Continuing
Education and Off-Campus Programs.
“This class is available to anyone that can
attend the two class sessions.”
The program will take place at the
Atrium Executive Center on 8695 College
Pkwy, Suite 1181 in Fort Myers. For more
information call 239-425-3270, or email
at continuinged@fgcu.edu. On the FGCU
Social Media Marketing page, there is a
link to register for this course.

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