Don Hofmann, the co-creator of Vine, recently launched his newest social media platform.
Meet Peach.
On the surface, Peach is very similar to its competitors. Users register with a username, upload a photo for their profile and then use the software to post status updates and photos. Peach’s official description says “posting is easy as texting,” and that “Peach is a refreshingly fun and simple way to keep up with friends and be yourself.”
It is, at the end of the day, just another social media platform.
What makes it unique, however, is its set of “magic words.” When a user types any of the so-called “magic words,” a corresponding option appears below the text box. These special commands allow users to send their location, post the weather and even use their phone’s microphone to identify the song they are listening to — just try typing “song.” The full list is 20 items long and can be found on Peach’s official website.

There is also no “news feed”-type feature on Peach. The “homepage” is the user’s full list of friends with small previews of their latest updates; users must click on their friends’ name to view their profile and see all of their posts.
Once on a friend’s profile, simply tap a photo or status to post a comment, or click the little heart below to ‘like’ it. Users may also send certain emojis, such as “wave,” “cake,” “hiss” and even “boop” (that’s poking another person’s nose, for those of you unaware).
The app is currently only available on iOS, but the developers recently tweeted that an Android version is “launching very soon.”