Robert Rausch is an internet personality best known for his appearance on season six of  “Love Island USA.” While he debuted on season five of the reality show, audiences truly fell in love with Rausch’s persona during his season six run.

Rausch stirred up an online debate following his relationship with Leah Kateb. Their relationship on the show appeared to be going well until Rausch claimed he did not find Kateb attractive, and the relationship ended. This created a lot of conversation on social media about whether they should have stayed together.

Compared to past seasons, the chemistry between the most recent participants seemed much stronger, creating huge fan bases for many of the contestants. Rausch has since gained a great deal of popularity throughout all his social media platforms and has maintained his recognition by making regular public appearances with other contestants.

Some examples of this were when Rausch starred in Nessa Barrett’s “Passenger Princess” music video and participated in various podcasts to discuss his experience on Love Island and let his fans in on his life.
 

Rausch most recently completed a tour of South Florida hosted by DadBod Promotions; the tour included scheduled appearances at college bars. On Oct. 3, he visited the local Nauti Parrot Oasis at 11:00 p.m. During his visit, he judged a bikini contest, made his rounds at the bars, interacted with fans, and poured shots for guests.

Rausch’s main audience is young women who find him attractive, which he capitalizes on by appearing at these bars. The event has increased his exposure, as many people posted pictures and videos of him, introducing him to their friends. Likewise, if the girls who saw him weren’t already huge admirers, they definitely were after they met him.

One of my friends said she “didn’t think he was hot at all” but, after seeing him, claimed she was in love with him. Seeing other girls go crazy over someone while Rob carries himself with confidence seemed to spark something in many attendees. However, the contrast between how Kateb and Rausch are marketing themselves is drastic.

Though it may be admirable that he is connecting with his fans, it also makes him come across as more desperate for attention. On the other hand, Kateb’s popularity has grown in a more chic manner, by appearing at events, working with well-known brands, and creating content. 

Regardless, his appearances are low-cost but high-reward. He continues to grow in popularity, and he has only lost a half hour of his night and maybe some dignity.